Brand Recommendation Research
A significant part of the purchase decision for products is made in-store and influenced by the salesperson. Our research gives you insights in these in-store metrics.
Yes, in-store communication & impactful branded spaces play an important role in in-store consumer’s decision (see our Trade-Marketing Research). But there is more.
The level of conversion rate in multi-branded sales channels is heavily influenced by the product recommendation done by the sales person.
As a manufacturer you spend millions on retailer support & retailer staff training. But do you know the ROI?
The intent is to understand the key in-store sales conversion metrics: product knowledge, product recommendation, and brand advocacy. And this in a competitive comparison.
Our actionable insights give you a tool to monitor & optimize your investments – if needed per product category, per retailer or per country – and as well how your competition is doing.
Would you like to get more details on our Research Model, and how this can help you? Contact us.
Our tailor-made Solutions are built on some unique Strengths.
Unique Panel Quality
One of the largest and strongest Mystery Shopper panels in the industry is at your service. Carefully screened, trained and certified, using a unique profiling methodology.
Efficiency and Innovation
Helion Research has developed innovative software solutions, and has established unparalleled processes to verify evaluator quality and protect data integrity.